Angling Direct Reviews 6,897

TrustScore 3 out of 5

3.1

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers highlight mixed experiences regarding their orders and products, with no clear consensus. Some people encountered issues such as incorrect deliveries, missing or broken items, and delays. Others praised the prompt delivery and well-packaged items. Customer service experiences also vary, with opinions divided on the helpfulness and efficiency of the support received. Similarly, opinions on the delivery service are mixed. However, reviewers consistently praise the staff for their friendliness and helpfulness. Many people specifically mentioned staff members who went above and beyond to provide assistance, offer advice, and resolve issues. This positive feedback suggests that the company's staff is a strong point, contributing to a positive in-store experience.

Based on these reviews

Rated 4 out of 5 stars

Had a pricing problem ordering online. Mailed customer services, Jason, and after some clarification was advised to call and place order on telephone. This worked well and problem sorted. Also a s... See more

Rated 5 out of 5 stars

Went to Angling Direct in Leamore Walsall staff were friendly and very helpful. Special mention to Kyle for helping and explaining different products and for getting us set up with what we needed and... See more

Company replied

Rated 5 out of 5 stars

5 star service using angling direct’s warranty system. Contacted them regarding a spare part I was looking for from Drennan for a landing net handle I’d purchased from AD. Cameron from AD replied t... See more

Rated 5 out of 5 stars

Can only say good things about the 10+ separate transactions with Angling Direct. All items received were well packaged and delivered promptly by either DX or Royal Mail. Great prices and delivery cos... See more

Company replied

Rated 1 out of 5 stars

Want fast service not a problem its when there's a problem thats when you see their true colours come out .it took me over a month to get a refund on a faulty item they sent out to me only to be char... See more

Rated 1 out of 5 stars

Placed an order for over £400 , yes it arrived promptly but the landing net arrived broken. I know that sounds impossible but it did! Now been waiting for weeks for replacement. If you email them you... See more

Rated 5 out of 5 stars

My order was incorrect on delivery but spoke to Lilli who worked to ensure all my issues were corrected. Nothing seemed to much and she was able to sort my issue on the day of writing this review. I v... See more

Company replied

Rated 5 out of 5 stars

Ordered a pair of boots on Sunday, it took a couple of days for them to be dispatched but that worked in my favour as I changed my mind and emailed to ask if I could step-up a size. In the meantime I... See more

Rated 5 out of 5 stars

Had a first rate experience after contacting customer service re a problem with an order. There were some issues over stock availability and I dealt with Marianne, Nederlandse Klant adviseur/Dutch Cu... See more

Company replied

Rated 5 out of 5 stars

A vote of thanks to Lee at the Swindon branch, for his helpful advice. I rang to try to find out who now has the fishing rights on a stretch of the Upper Thames where I used to fish over 60 yea... See more

Company replied

Rated 1 out of 5 stars

Placed an order, paid with Pay PAL immediately. NO confirmation email recieved from Angling Direct. Left it 24 hours, still no order confirmation from AD. I contacted Angling Direct who just state... See more

Rated 5 out of 5 stars

Exceptional Service! On Monday 22ndSept I placed an order online.Realising I needed more items I phoned AD and spoke to Lindy who added the items to my order but said they would arrive separately... See more

Company replied

Rated 1 out of 5 stars

Got told today by angling direct managers that my £1000 rods that never got delivered to me by dx is not t there problem they fulfilled there part !! So been given dx to contact direct so by looks of... See more

Rated 1 out of 5 stars

I ordered 2 reels from AD..48 hrs tracked delivery, and 1 arrived 5 working day,s later, thats 1. I then made 3 seperate calls and several emails to their customer service ALL of whom where incompete... See more

Company replied

Rated 1 out of 5 stars

Order arrived, missing one item completely, another item the 2 tray Leeda tackle box arrived broken. Notified customer support got automated response and still waiting on the advisor to get in tou... See more

Rated 5 out of 5 stars

Now I know that huge big corporate tackle shops are killing the smaller ones and we still need to support the high street, but just want to say that the customer service i received from Kim was great.... See more

Company replied

Rated 5 out of 5 stars

Went to Hindley store near Wigan. Received excellent service from Paul D Bought pair of Trakker. N3 HD.size 12 chest waders excellent quality fit perfect . When buy waders try them on first.i... See more

Company replied

Rated 5 out of 5 stars

Ordered some pole sections and unfortuantaley the courier broke them in transit. Reported on the Friday at 14:00 and new sections delivered at 12:00 on the Monday. Big shout out to Customer s... See more

Rated 1 out of 5 stars

Just like Sarah 4dsys ago she posted ! I ordered a £1000 pounds worth of rods n dx sent a picture of my door while someone held the rods on the street I was not at home and my rods have gone and ang... See more

Rated 1 out of 5 stars

Order a rod and reel combo with some lures ect. The rod was discounted so a great deal! Unfortunately the rod was out of stock once ordered but I now have all the other items I bought for it, when I c... See more

Rated 2 out of 5 stars

I try to use tackle shops to keep them viable, however each time I go into Andling Direct in Washington Tyne and Wear I come away very annoyed and usually disappointed. Staff are always chewing the... See more

Rated 1 out of 5 stars

❌Awful company AVOID!!!!!❌ Ordered a daiwa ninja reel came in under 24hrs which is the only positive. Reel came incomplete unable to use with the reel handle screw missing (clearly someones been in th... See more

Company replied

Rated 2 out of 5 stars

Order wasn't processed before the delivery due date. Rang to chase and was told "we're having problems filling some orders" but no actual reason for that. I can see from here that other people are... See more

Company replied

Rated 2 out of 5 stars

I’ve been a customer of Angling direct for many years now but they have obviously changed something to do with their stock process as the last 3 times I have placed an order, at least 1 item is missin... See more

Rated 1 out of 5 stars

Ordered Preston feeder chair. Received but was missing parts. Contacting with Angling D and after few weeks received missing parts but not everything, still try get contact but from week not respo... See more

Company replied

Rated 1 out of 5 stars

I ordered a Matrix XTR500 pole, cost £1600 and decided to use interest free credit. My application was approved, I paid my deposit and waited for my order to be delivered. It has never arrived, AD Cus... See more

Rated 1 out of 5 stars

Order placed on 6th of November. Marked as delivered on the 12th. Never received. Been on the phone to customer service 4 times with a 30 minute wait and even sent them an email. Terrible customer se... See more

Rated 1 out of 5 stars

I will not use this company again. My last few orders I have had to chase, if your lucky things will start to progress when you phone customer service. My last order was eight days ago I’ve not had an... See more

Company replied

Rated 1 out of 5 stars

Will not be using angling direct again. Placed order, with priority shipping, through my AD account. This was July. The order was shipped 4th August. I STILL DONT HAVE MY COMPLETE ORDER. We have spoke... See more

Rated 1 out of 5 stars

Ordered nearly two weeks ago, twice the delivery has been out on the DX van and twice the driver has decided he can’t be bothered to deliver, why use DX? Today was allegedly a “redelivery attempt” n... See more

Rated 1 out of 5 stars

Absolutely disgusted with angling direct!! One set of fishing glasses ORDERED online over 6 weeks ago, 27th June 2025 STILL NOT RECEIVED, the amount of emails, fb posts I’ve sent is a joke!! IF... See more

Company replied

Rated 1 out of 5 stars

Ordered a Shimano bait runner reel. Showing in stock and with 5 day delivery. 8 days later order still not processed. Contacted customer service who said item had to come from a different warehouse so... See more

Rated 1 out of 5 stars

This review is of their online experience. Lads at the shop in Ipswich are spot on. The same cannot be said regarding the customer service for Mail Order. If you raisie more than one point in any writ... See more

Company replied

Rated 1 out of 5 stars

I ordered a gift from Angling Direct last Saturday 13 December 2025 and paid for Priority Delivery. The order has not arrived (19 December) despite 4 emails to Angling Direct and the delivery compa... See more

Rated 1 out of 5 stars

When things go well no doubt people will write a good review, but the true measure of a company is when things don't go well and how they pick up the batton once dropped. This company has zero c... See more

Company replied

Rated 4 out of 5 stars

I ordered my items then nothing happened with no delivery day in sight. I had to get onto them all weekend until I came across an adviser named Sheila who looked at everything, got the answers needed... See more

Rated 1 out of 5 stars

Placed an order only for part of it to disappear with DX Freight. A week later the freight company have confirmed that they don't have this parcel and advise you to speak to Angling Direct. Emai... See more

Rated 1 out of 5 stars

Terrible customer service! Poor quality goods and lies. I bought 2 Nash reels and one was faulty and the instructions was for a completely different reel and I then discovered they are not made by... See more

Rated 4 out of 5 stars

Dealing with your C/S staff Jason James and Michael about my granddaughter’s Christmas present, order no. 520688650 placed on 25 November, all three have been helpful. All three lads have tried their... See more

Rated 5 out of 5 stars

I recently ordered a few items from AD, including a couple of packs of bait. Unfortunately, the bait bags split open during transit, spilling their contents into the main package. Some of the bait e... See more

Company replied

Rated 1 out of 5 stars

Item saying delivered no item delivered, I have tried calling customer services over 20+ times since 11th December as soon as I get to number 1 it hits 30mins on the phone and I get cut off. I have em... See more

Rated 5 out of 5 stars

Writing on bhalf of uncle Friendly helpful staff wetter you are in one of their stores or on the phone I would rate them 10 out of 10 Only thing that let's them down and must be urgently reviewe... See more

Company replied

Rated 1 out of 5 stars

Order number 520645504 I ordered a Diawa Nzon Keepnet as it was good deal, so I placed the order and paid. After numerous emails back and forth I have just received one stating the item is not... See more

Company replied


Company details

  1. Fishing shop

Information provided by various external sources

UK largest fishing tackle, fishing rods, fishing reels retailer. Carp, Coarse, Match, Fly, Sea, Predator, Specialist Fishing equipment from Shimano, Fox, Daiwa, Hardy, Greys and Chub, Preston, Shakespeare, Penn, Korda and many more top brands


Contact info

3.1

Average

TrustScore 3 out of 5

7K reviews

5-star
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1-star

Replied to 56% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

I’ve just had the pleasure with…

I’ve just had the pleasure with speaking to Jason at Angling direct a few problems with pulse sections very very helpful. I have nothing but praise for you guys. Well done it makes a change in the modern day all the best Neal Dews.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Missing (faulty) aqua bivvy…

After purchasing a (faulty) aqua bivvy last year, Angling Direct sent it back to the manufacturers last November to be repaired, it's taken 3 month 1 week to resolve and i had to fight to settle for a refund because my bivvy seemed to have gone missing through this process? After many, many emails and calls to the support team chasing and chasing up to where my bivvy was? Not one explanation as to where it went? I can no longer purchase the same bivvy elsewhere now?. So,
Eventually, i had to settle for a refund because the bivvy was discontinued in the long time frame trying to retrieve it from them. So, now i have a skull cap to a bivvy I can no longer get hold of that cost extra to the bivvy?
I was also, charged a fee for the refund? Absolute joke!
This has put me off using AD ever, again.
After all the years I've used this company, this has been the worst experience i have ever encountered through no fought of my own.
Mark (canterbury kent)

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Order a rod and reel combo with some…

Order a rod and reel combo with some lures ect. The rod was discounted so a great deal! Unfortunately the rod was out of stock once ordered but I now have all the other items I bought for it, when I complained no alternative was offered. Now I have to drive to send the items back or post them at my expense. Just received a poor and scripted email. Never do business with them and support your local angling shop instead!!

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Angling Direct is illegally withholding £763 – shocking service!

Angling Direct has blocked a gift card with a confirmed balance of £763.02, valid until September 2026, refusing me access.

They claim I can’t use it because I wasn’t the original purchaser — despite merging and verifying the balance themselves.

This is unacceptable and likely a breach of the Consumer Rights Act 2015 and the Consumer Protection from Unfair Trading Regulations 2008.

I have repeatedly contacted support, escalated to Head Office, and issued a formal 48-hour legal notice.

I will be taking this further through Trading Standards, ADR, and legal channels if this is not resolved immediately.

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a advanta power carp 13m pole…

Ordered a advanta power carp 13m pole plus other items over £350 cost plus before unpacking the pole got the 3 top kits elasticated cost including elastic £40 once i unpacked the pole i discovered that that 2 sections had been packed incorrectly and actually forced together plus 2 ends had been damaged the packaging inside of the pole bag was none existent and then i noticed that the outer box looked like it had been opened beforehand and re taped up to be fair angling direct do state 5 working days before a reply on my initial email but the whole process has been very disappointing especially when my wife bought this for my birthday.
Ive spent a considerable amount of money with angling direct over a short period of time since returning to fishing and feeling very disapointed and cannot be bothered to wait for a response from the returns department so will be sending the pole back for a refund as its totally blunted any enthusiasm i had on this product and to make matters worse now got to shell out to return the item and no doubt have to wait for my money so basically £300 pound plus out of pocket and no pole
We will have to wait and see how angling direct responds but trying to phone is a nightmare

1 February 2026
Unprompted review
Rated 4 out of 5 stars

I ordered my items then nothing…

I ordered my items then nothing happened with no delivery day in sight. I had to get onto them all weekend until I came across an adviser named Sheila who looked at everything, got the answers needed and my items were here the next morning. I order regularly and this is my first major hurdle. I’m extremely grateful for Sheila’s help at the end. Thank you Sheila.

4 February 2026
Unprompted review
Rated 1 out of 5 stars

Ad not doing anything about this lost…

Ad not doing anything about this lost order of £1000 there absolute disgraceful as for the 5 star reviews from other people must be fake or srr the add doing it because ad are not 5 star service more like minus 5 star I I’ll never use again

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Placed an order for over £400

Placed an order for over £400 , yes it arrived promptly but the landing net arrived broken. I know that sounds impossible but it did! Now been waiting for weeks for replacement. If you email them you get an instant reply via AI . FFS just send me the bloody replacement or refund. Appalling after sales service…. Rubbish customer service

2 January 2026
Unprompted review
Rated 5 out of 5 stars

Ordered a pair of boots on Sunday

Ordered a pair of boots on Sunday, it took a couple of days for them to be dispatched but that worked in my favour as I changed my mind and emailed to ask if I could step-up a size. In the meantime I read some reviews and wondered if I'd end up regretting my purchase but the boots were here by Thursday. Again, I wasn't sure on the size initially but I'm happy, they work for me. James and Jason communicated well despite my indecision and dealt with my enquiries promptly. No complaints at all, cheers.

30 January 2026
Unprompted review
Rated 2 out of 5 stars

Angling direct use DX courier service

Angling direct use DX courier service, they are a complete bunch of cowboys, I purchased a £721 item, when it was delivered it was damaged, I contacted AD, and they arranged collection the very next day, the damage was not from the courier, it was from AD’s packaging warehouse, DX collected the item the very next day.
Then I got a message to say DX would be delivering again next day, I thought my god that’s a fantastic turnaround, but DX just delivered the return package back to me, what a shambles this is, Its 4 days and still no replacement item, this will be last AD purchase.

22 January 2026
Unprompted review
Rated 1 out of 5 stars

Faulty items you will pay for

Want fast service not a problem its when there's a problem thats when you see their true colours come out .it took me over a month to get a refund on a faulty item they sent out to me only to be charged to return thier faulty item so don't waste your money buy at your local tackle shop

28 January 2026
Unprompted review
Rated 1 out of 5 stars

Please beware when dealing with Angling Direct

I ordered a Matrix XTR500 pole, cost £1600 and decided to use interest free credit. My application was approved, I paid my deposit and waited for my order to be delivered. It has never arrived, AD Customer Support ignore all my messages and I have no clue as to whether I will ever receive my order. No criticism of Novuna Finance, they have been no problem but I am beginning to wonder if I have been scammed by Angling Direct. I'm now going to explore my options - I will probably have to cancel the whole thing. I know I have a 14 day cooling off period under UK consumer law but it all leaves a nasty taste in the mouth. So the moral of this tale is there for everyone to see: Angling Direct are not to be trusted. Avoid!

19 January 2026
Unprompted review
Rated 5 out of 5 stars

Had an issue with a missing item I…

Had an issue with a missing item I ordered, called up and spoke to James today and with a polite and friendly attitude he looked into it for me and had the problem resolved quickly and professionally within minutes, the wait time for calls to be answered can be lengthy but the guys you speak to on the other end are there to help you. Thank you James, you are a credit to the company

22 January 2026
Unprompted review
Rated 1 out of 5 stars

This company is a joke

This company is a joke, they sell you stuff they don’t have in stock and then ignore your complaints. Waiting times are not what they say on the website, avoid and use a proper tackle shop not this shit show of a company

22 January 2026
Unprompted review
Rated 3 out of 5 stars

Had a problem with handles missing from…

Had a problem with handles missing from order which was a Christmas gift - initially felt like I was being given the runaround however spoke with Jason today who has resolved my problem of the missing handles he was polite and very helpful just wish I had spoke. To him earlier in this process - thank you Jason will wait for the handles to be delivered - one point while I appreciate how busy staff are it does take at least 30 minutes to get through to customer services which to be fair is quite a long time in total 🟰 t took me 40 mins this morning to have this issue resolved thanks to Jason

19 January 2026
Unprompted review

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