Avalon Funeral Plans Reviews 4,406

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professionalism. Consumers highlight the agents' ability to clearly explain options in a relaxed manner, without any pressure to sign up. People appreciate the thoroughness of the explanations, with all questions answered clearly and concisely. The excellent service and user experience are frequently mentioned, with reviewers feeling at ease and well-informed throughout the process. Consumers value the straightforward and easy payment process. The subscription plans are well-received, with reviewers expressing peace of mind knowing their arrangements are taken care of.

Based on these reviews

Rated 5 out of 5 stars

Excellent customer service from Alan Richardson who came to our home and thoroughly explained the options to us and answered all of our questions. He helped us to make the right choice of funeral plan... See more

Rated 5 out of 5 stars

The meeting with Mike Thornton at our home was very clear and informative. The different plans available were explained in a relaxed manner with no pressure to sign up. Payment options are perfec... See more

Rated 5 out of 5 stars

The agent who came to explain about Avalons funeral plans, was, knowledgeable, polite, and his diction was clear and to the point, we both enjoyed the presentation. We have committed to a plan with no... See more

Rated 5 out of 5 stars

It can be a very scary time when you sit together to arrange a funeral plan, especially when we are both 70 years old. So we contacted Avalon and they were vert helpful and arranged appointment for... See more

Rated 5 out of 5 stars

Jay Patel from Avalon funerals was brilliant, he told us everything we needed to know and how things would work. There was no misleading information , just straight plain talking and in lay mans terms... See more

Company replied

Rated 5 out of 5 stars

Mike Thornton, very professional, knew his business well and made us feel at ease. No pressure selling, just gave us all the information and left us to think it over. Chose Avalon because my father to... See more

Rated 5 out of 5 stars

On behalf of my husband Simon and myself, Stuart was very thorough with all of the details, explained everything, and left nothing out, we were able to ask him what we needed. Feel very confident a... See more

Rated 5 out of 5 stars

Had a visit from Gavin Paskin who went through the process fully & patiently answered all my questions Very personable presentation with no pressure. I don't usually commit on the 1st visit but I'... See more

Rated 5 out of 5 stars

Excellent customer service from Anita who initially explained the options to us and Alan Richardson who came to our home and answered all of our questions, helping us to make the right choice of funer... See more

Rated 5 out of 5 stars

Are representative Ashley from Avalon. was punctual on arrival. had a pleasant personality. gave a great presentation. answered all our questions & more nothing hurried or left unexplained. no sales p... See more

Rated 5 out of 5 stars

We already had a Funeral Plan with Avalon. However we moved to Greece & they unfortunately do not cover this area. When we moved back to Spain we contacted Avalon. Their approach to us was extremel... See more

Rated 5 out of 5 stars

My wife and I have just bought an Avalon funeral plan each. The representative was Jay Patel and his presentation was excellent. We cannot speak highly enough of our experience. Jay arrived bang on ti... See more

Rated 5 out of 5 stars

Ashley explained in full about Avalon & the options available for funeral plans. He was very kind & understanding while dealing with a subject which I found a difficult thing to talk about. All asp... See more

Rated 5 out of 5 stars

Met up with Ashley, really nice guy, no hard sell trying to sell you something you don't need or add on any extras just explained everything Avalon had to offer and the options available to us and the... See more

Company replied

Rated 5 out of 5 stars

A single phone call arranged for Jay to visit us. Well explained and discussed with us! Once discussed with our family Jay revisited us and the relevant documentation was completed and financial payme... See more

Rated 5 out of 5 stars

Our Avalon Consultant (Magdalena) fully described our Funeral Plan options and what each plan covered. No sales pressure just the plans, costs and importantly our long term protections. Great to kno... See more

Rated 5 out of 5 stars

Had a very constructive meeting with Jay on Tuesday. He set out all the different options and at no time were we made to feel pressured. We were very pleased with the outcome and feel sure we have mad... See more

Rated 5 out of 5 stars

If there had been 10 stars we would have put 10. Jay Patel was very professional and knowledgeable, while also being friendly along with explaining everything very clearly and making sure that we ful... See more

Company replied

Rated 5 out of 5 stars

Factual, responded to questions and clarifications, and yet an informality that could have been a difficult conversation. Jay did not come across as defensive but wanted to ensure that I understood al... See more

Rated 5 out of 5 stars

Alan Richardson gave us a very comprehensive explanation of the Avalon funeral plan and the benefits of the different options. He also gave us plenty of opportunity to ask any questions we had regardi... See more

Company replied

Rated 5 out of 5 stars

Andy Durrant was efficient, friendly and caring when talking us through the process of pre-planning a funeral which he did with sensitivity and professionalism. The staff at Head Office were also m... See more

Rated 5 out of 5 stars

Alan has the patience of a saint! For two and a half years he skillfully balanced between keeping in touch without the hard sell. Although there was a lot of information he gave a clear and concise pr... See more

Rated 5 out of 5 stars

Just had Gavin Paskin visit us to talk us through everything for a funeral plan .He was extremely polite,informative and professional. He explained everything to us in a reassuring way . We have decid... See more

Rated 5 out of 5 stars

Having reached the decision to set up funeral plans, we were so pleased with the service provided by Avalon. Gavin Paskin was very helpful, explained everything very clearly and answered all our ques... See more

Company replied

Rated 5 out of 5 stars

Had several matters to address. Couldn't have dealt with a nicer, more professional lady than the lovely Lisa. It was a very sad day for me, unrelated to these matters, but, Lisa made the whole exp... See more

Company replied

Rated 5 out of 5 stars

Gavin was introduced to us during an expat meeting that we attended. We both saw the importance of having a Funeral Plan in place to avoid our children having to worry about it later in their lives. G... See more

Company replied

Rated 5 out of 5 stars

Today Mike Thornton visited my wife and I to explain in detail the funeral plans available with Avalon. Every part of the presentation was captivating.Mike put it over with such enthusiasm. We o... See more

Rated 5 out of 5 stars

Having suddenly lost my husband in a tragic accident I was clueless what to do, especially living in Spain. I cannot thank Avalon staff enough for their professionalism, kindness and caring attitude i... See more

Company replied

Rated 5 out of 5 stars

Jay Patel came to us on Thursday to discuss our funeral plan, very knowledgeable answered all our concerns putting our minds at ease. He was happy for us to decide over the weekend not pushy at all.... See more

Rated 5 out of 5 stars

I had really good help and assistance on phone enquiry regarding my exchange from one plan to another . The two ladies I dealt with both helpfull and professional , it made me make a Decision a... See more

Company replied

Rated 5 out of 5 stars

Talking about funerals is not a subject we like talking about for obvious reasons. However we saw an advert for Avalon Puneral plans and we decided to discuss the issue. We agreed to talk with an a... See more

Rated 5 out of 5 stars

Well we have finally got our funeral plan sorted , thanks to Mr Jay Patel. Absolutely brilliant service. Explained every detail we needed to know. This has been a big worry for me so now know exactly... See more

Rated 5 out of 5 stars

Of course — here’s a slightly adjusted version that works well for Trustpilot and feels a bit more customer-review focused: Gavin visited me just before Christmas and took the time to clearly... See more

Rated 5 out of 5 stars

I first met Andy Durrant from Avalon in 2019 when he came to explain the company's services. My wife, Lisa, and I were both impressed by what he told us and his friendly and reassuring demeanour. H... See more

Rated 5 out of 5 stars

With a simple phone call a personal home visit was arranged. The gentleman was very helpful and profesional all our questions where answered clearly and no legal jargon just straight forward language.... See more

Company replied

Rated 5 out of 5 stars

Had a great meeting Magda who went through in detail what the company is offering. She made the meeting very relaxed and calmed my husband who hates any talk of death as it makes him think of his own... See more

Rated 5 out of 5 stars

Jay came to see me and my husband I. He was very professional, went through all the options, and after about an hour and a half we decided to go ahead with a plan each, valid in Spain and the Uk. Av... See more

Rated 5 out of 5 stars

I had a meeting with Jay Patel today to discuss a funeral plan. Not something that you really want to think about. Jay was very helpful and professional and discussed all the options available. I even... See more

Rated 5 out of 5 stars

We requested a quote from Avalon. Gavin Parkin came round the house. Gavin was very polite and informative .He explained everything clearly and made the experience very straight forward. Thanks Gavin... See more

Rated 5 out of 5 stars

My mum died unexpectedly, her neighbour was assisted by police to find her peacefully in her bed. Avalon was in touch within 4 hours and has been exceptionally helpful and supportive throughout the la... See more


Company details

  1. Funeral home
  2. Funeral Director
  3. Non-bank financial service

About Avalon Funeral Plans

Written by the company

With more than 30 years experience, Avalon Funeral Plans are experts in helping you plan for the future.

They understand that, just like every person, every funeral is unique and Avalon's team is dedicated to ensure that the plan you choose suits your individual needs and wishes.

They provide funeral plans that can help you and your loved ones if you are based in the UK and for expats who have found a home in Spain, Cyprus and Portugal.

They were recognised by the UK’s Personal Finance Awards as ‘Best Funeral Plan Provider’ five years in a row (2019-2023) for their dedication to delivering phenomenal service to their customers.

Since 1993, Avalon have helped over 105,000 people feel reassured their funeral is planned and paid for.

Avalon are dedicated to supporting families. You can find free helpful resources on their website.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Andy visited us at our home in Almeria…

Andy visited us at our home in Almeria in lSpain, and explained how the plan works for us both in Spain and the UK.
After answering questions he left us to choose what we wanted with absolutely no pressure to commit.
We had researched before he came and had decided on the basic plan, but on reflection and with his helpful answers to our questions we decided on the next level up because it is what will work best for our family.
Highly recommended as a company as they are totally up front and transparent as to what they offer.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service from Alan Richardson who came to our home and thoroughly explained the options to us and answered all of our questions. He helped us to make the right choice of funeral plan to best suit our needs. Also thanks to Anita who made first contact with us. Highly recommended.

29 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service from Anita who initially explained the options to us and Alan Richardson who came to our home and answered all of our questions, helping us to make the right choice of funeral plan to best suit our needs. Highly recommend

29 January 2026
Unprompted review
Rated 5 out of 5 stars

Very easy to deal with

Very easy to deal with from first contact.
The different options were well described in terms of their respective features and benefits. There was no hard sell.

2 February 2026
Unprompted review
Rated 5 out of 5 stars

Mike - A genuine hero!!

I was called by Mike Stokes the day after my mum passed away and I was in pieces and all over the place. Mike has an unbelievably calming voice and went through the whole process in a way that made it very easy to understand. The whole process is very overwhelming but I am so glad that it was Mike that called me. Thank you Mike on behalf of my family for what was a very tough time for us all

27 January 2026
Unprompted review
Rated 5 out of 5 stars

I had a very satisfying experience with…

I had a very satisfying experience with this company. The members of staff I spoke with were very informative of their product, with particular emphasis on the most satisfactory service received from my Consultant "Gavin Paskin." His knowledge and clarity in explaining all options available, whilst answering all my questions with compassion, allowed me to make a confident decision.

29 January 2026
Unprompted review
Rated 5 out of 5 stars

Great funeral plan

The meeting with Mike Thornton at our home was very clear and informative. The different plans available were explained in a relaxed manner with no pressure to sign up. Payment options are perfect and the Life locker is a great idea.
After a few days we had a phone conversation with Mike where our questions were answered clearly, after which we were happy to sign up to our preferred plan.
Customer services were very helpful and payment was very straightforward.
Thank you Avalon and especially a big thank you to Mike.

19 January 2026
Unprompted review
Rated 5 out of 5 stars

Mum told me Avalon would call one day

My mum died unexpectedly, her neighbour was assisted by police to find her peacefully in her bed. Avalon was in touch within 4 hours and has been exceptionally helpful and supportive throughout the last 2 weeks. The celebrant Sonia and all staff at the Tanatorio were fantastic, the service and preparations beforehand went very smoothly. Our request to accommodate 5 songs was met and the photos we gave were prepared into a wonderful montage of our mum. Thank you, I couldn't recommend Avalon enough. 🌟 🌟🌟🌟🌟🕯🕊

13 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service!

As my husband already has a plan with Avalon, I decided to use them too. The agent I spoke with was very helpful and explained everything in a calm, quiet manner. He thoroughly went through all I needed to know and answered all questions I had. I was impressed with the service I received, thank you.

26 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I found the agent, Ashley Williams, very helpful to deal with. He was reassuring and able to give me all the information I needed. He helped to normalise a potentially stressful process.
Avalon has been very efficient in providing follow-up information and paperwork.

21 January 2026
Unprompted review
Rated 5 out of 5 stars

Piece of mind

The agent who came to explain about Avalons funeral plans, was, knowledgeable, polite, and his diction was clear and to the point, we both enjoyed the presentation. We have committed to a plan with no regrets and it has removed a small weight from our shoulders. Gavin Paskin, is the agents name and we cannot recommend him highly enough. Thanks Gavin

19 January 2026
Unprompted review
Rated 5 out of 5 stars

Great advice

Of course — here’s a slightly adjusted version that works well for Trustpilot and feels a bit more customer-review focused:

Gavin visited me just before Christmas and took the time to clearly explain the different policy options available. He was very professional, friendly, and never pressured me into choosing something that didn’t feel right for my situation.

As I live in Spain, it was important to me that all the paperwork would be handled smoothly, and with most of my family and friends living in other countries, I wanted reassurance that everything could be managed quickly if needed. Gavin explained this clearly and gave me real peace of mind.

I would happily recommend both Avalon and Gavin to others.

22 December 2025
Unprompted review
Rated 5 out of 5 stars

Simple no hard sell experience…

Made an enquiry via facebook following an advert and previous recommendation from friends who had already taken out plans with Avalon. Received a call back within 48 hours from a very pleasant lady who subsequently booked a visit for a few days later. Gavin Paskin arrived for the appointment in good time and spent time running through the options and appropriate costs, he was extremely pleasant and explained everything in a clear and precise manner, no hard sell left us with the relevant information for us to look over. We made another appointment for Gavin to return to complete the required paperwork. The following day we received by email a copy of the full paperwork, whilst we await the originals. With of course the added bonus of being backed by the FCA in the UK and covering us both for Spain & England at no additional fee. So far so good.

15 January 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look