WHSmith Reviews 49,875

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. However, several consumers have voiced concerns regarding different aspects of the business. People express their disappointment with the pricing, considering it excessively high, especially in locations such as airports and hospitals. The lack of pricing visibility and the considerable markups compared to other retailers are major points of contention for consumers. Additionally, some consumers have reported negative experiences with the staff, citing instances of rudeness, lack of assistance, and unhelpful behavior. The quality of products, particularly books and diaries, has also been criticized, with consumers noting damage upon arrival and a decline in paper quality. Some consumers also report issues with retail practices, such as misleading pricing and accusations of theft.

Based on these reviews

Rated 4 out of 5 stars

Bought two books online and they arrived damaged. Contacted customer services and they quickly resolved the issue.

Rated 5 out of 5 stars

I was in Stirling branch of WH.Smith looking for a specific book. Staff member called Gillian went through all the shelves, checked stockroom and also went downstairs to see if there had been recent d... See more

Rated 5 out of 5 stars

They're not always the cheapest but they're one of the last stationary/book stores on the high street. Being able to pick up online orders in store for free is really handy and having the post office... See more

Rated 5 out of 5 stars

Had an issue with elderly mothers vouchers. Emailed customer services and problem was solved within 24 hours. Amazing service, I was so impressed. Thank you Emily!

Rated 5 out of 5 stars

Just before our train left at Rugby station we grabbed a coffee at the small WHSmith shop there. Roxy served us and she was such a fun & chatty person. She is an asset to the team!

Rated 5 out of 5 stars

I've used it for gifts and books. The products are there wasn't a lot of choice for me but i still found what i searched and delivery was quick to.

Rated 5 out of 5 stars

I go to the WH Smith in York station most days to put my Lottery on as I am working next to the station, I am greeted most days by a lovely smiling lady, she always has time to ask how I'm doing and h... See more

Rated 3 out of 5 stars

You can definitely tell that WHSmith isn't a very nice company to work for. Their benefits package must be so rubbish. The staff there always look stressed, if you can find one. Which makes sense, as... See more

Rated 2 out of 5 stars

W h smith maidenhead is awful. Always big queues limited staff, unavailable staff, stock that should be there missing….and equipment that doesn’t work wasting my time and time of others absolutely ha... See more

Rated 2 out of 5 stars

Overall I find smith good . But Cobham services not . Your staff stood there watched me struggle with.my little bit of shopping i had . Saw i was in a wheelchair . Did not offer to help.. I ha... See more

Company replied

Rated 2 out of 5 stars

They charge premium prices for a budget shopping experience. It doesn't make sense.

Rated 2 out of 5 stars

Always overpriced and not a wide range. I was in the stansted branch and the choices were appaling. I got a crisp and a sandwhich for £5! No drink included

Rated 1 out of 5 stars

The older female member of staff long blonde hair and glasses at your store in Edinburgh Airport (gate 2) attitude towards customers is disgusting. She needs to learn how to speak to customers and tre... See more

Rated 1 out of 5 stars

Disgraceful service and misleading pricing at Marylebone Station branch ​Review: ​I am extremely disappointed with the WHSmith branch at Marylebone Station. They are deliberately misleading custom... See more

Rated 1 out of 5 stars

NEVER returning to Sutton WHSMITHS EVER again. Disgusting staff and appalling use of customer service. Accused me and my friend of stealing as wouldn’t tell us what we had done wrong after 25 mins of... See more

Company replied

Rated 1 out of 5 stars

After using WH Smith A4 Week to View Diaries for some 40 years , I am so disappointed with the 2026 Diaries ~ the paper has been going cheap and nasty for a while now , but this year is the worst ev... See more

Rated 1 out of 5 stars

WH Smith's pricing strategy is an absolute disgrace and if not changed, will quickly lead to the destruction of a once great company. Let the shareholders decide. But it'll be too late by the time the... See more

Rated 1 out of 5 stars

Absolute joke of a company good thing you’re closing soon. Pre ordering a book for it to still not be available to collect days later, and refusing to refund even though it’s entirely your fault! Do n... See more

Rated 1 out of 5 stars

Walked into WHSmiths at Heathrow Terminal 2, no staff visible, walked around the shop and selected a drink (licozade 500ml) and a bar of chocolate Cadbury’s Picnic 48.4G) , made my way to the cash re... See more

Rated 1 out of 5 stars

Miserable experience at Manchester airport T2: unclear pricing so ended up having to pay much more than we thought for meal deal - even on top of usual airport price gouging. We were in hurry for flig... See more

Rated 1 out of 5 stars

Beware of the stores at Heathrow - not only they make claiming Heathrow Rewards difficult on purpose, but also then they refuse to help when transactions are missing. On top of that, the prices are re... See more

Company replied

Rated 1 out of 5 stars

Overcharged twice now for a DHL package to be sent abroad Quoted £30.95 on the DHL website, then charged £41.95 instore. When I queried this, they blamed DHL, while DHL blamed them - either wa... See more

Company replied

Rated 1 out of 5 stars

I dropped in to WHSmiths at sawtry (New services) on my why home today at 13.10 the cashier tried to overcharge the guy in front of me , the cashier male was scruffy His ID was not on show even t... See more

Company replied

Rated 1 out of 5 stars

I wanted to buy an adaptor for my iPhone in the shop within Terminal 2 of Manchester airport at 15:20 on 14/9/25 but they were locked into the display. I hadn’t experienced this before so asked the fe... See more

Rated 1 out of 5 stars

Po in store ,Bury st Edmunds : awful.Assistant not a clue & when I queried if another collegue could assist met with a"no , get a solicitor to help". Had a document needed verifying & was stated o... See more

Company replied

Rated 1 out of 5 stars

W H Smith next to Boots at St Panras Concourse. Saturday 12th July 7.30am and 8.10am Okay it's quite understandable that they were half an hour behind with sorting the newspapers out because... See more

Rated 1 out of 5 stars

After checking the transaction details it shows that the price includes 2x £6.99 meal deals and 1x £3.99 for Rowntree randoms which comes to a total of £17.97. ^^ in a rush at airport thinking we... See more

Rated 1 out of 5 stars

Don't buy the Everywish Gift vouchers. What they don't tell you is that you are not entering into an agreement with WH Smiths but with the company that issues the vouchers. This isn't made clear in th... See more

Company replied

Rated 1 out of 5 stars

I ordered a birthday present for my granddaughter and paid for express delivery (next working day). Everything else other than this item was delivered - no information was given regarding estimated de... See more

Rated 1 out of 5 stars

Overpriced crap. Food is far below the standard of other supermarkets and £4 for a bottle of water is simply unacceptable. The advertised pricing on products is deliberately vague and hard to read,... See more

Rated 1 out of 5 stars

Wouldn't leave one star after receiving derogatory comments from the store manager today in Dorchester. Left my toddler distressed and me fuming after a simple exchange request. I suggest Jay brush up... See more

Rated 1 out of 5 stars

Having bought multiple WH Smith own-brand diaries for many years, the 2025 diaries are poor. The sticker labels have left a mark on the cover which is very obvious and continues to be tacky. This... See more

Company replied

Rated 1 out of 5 stars

Bought an item that has failed well within the warranty time. Unfortunately I don’t have the receipt as was bought at the airport on the way to holiday. Customer service refuse to try and look f... See more

Rated 1 out of 5 stars

For the Belfast international airport one. I'm sorry but it should be illegal the prices they charge, a bottle of lucozade in shops £1.89 yet here it's £3.99 in here? Kids bag of sweets £1.50-£2 yet £... See more

Rated 1 out of 5 stars

Charging £5.50 for a meal deal in a Hospital and not giving any discount for the Workers there is utterly disgusting no wonder you where in so much financial difficulties you had to rebrand.

Rated 1 out of 5 stars

Absolutely outrageous pricing at WH Smith outlet in the South Terminal at Gatwick Airport. A 750ml bottle of Highland Spring water costs £3.49! Tesco price £1.15. Why such an enormous mark up??

Rated 1 out of 5 stars

Just went to WH Smith’s Dublin Airport I asked for a bag as I had purchased sanitary products and who wants to walk down the terminal with your sanitary products the attendant said we don’t have any... See more

Rated 1 out of 5 stars

I was mortified when I attended whs at Birmingham airport. I wanted a fizzy drink first of all there are no prices and when I asked one of the workers she looked absolutely confused like if I am from... See more

Rated 1 out of 5 stars

Prices are truly shocking. Had to buy printer ink, I knew it wouldn't be as cheap as Amazon (£14/15) I was expecting to pay £18-23. It was £35! It cost 130% MORE than other suppliers. This store... See more

Rated 1 out of 5 stars

Robbed blind at Glasgow Airport on route to a funeral in Malta. Charged £18 for 2 Lindt Bunnies (for my Grandkids) by W H Smith. Initially thought I was overcharged when I looked at my receipt by £9 a... See more

Rated 1 out of 5 stars

Hubby went to local branch to look for a magazine about motorhomes. There was a selection of around 8 to choose from. He selected one to see what was included information wise and was approached by... See more

Company replied

Rated 1 out of 5 stars

W H Smith You cannot possibly think that charging over £3 for a bottle of water is OK!!! Your meal deal options were decimated and what I got in the end was awful. Smiths kitchen vegan sandwich. Dry... See more

Rated 1 out of 5 stars

Known as TG Jones now, I visited the Milton Keynes store today to post a parcel using the DHL service. I was waiting in the queue when the shop assistant asked me to step aside to fill out a form... See more

Company replied

Rated 1 out of 5 stars

Specific store experience, cannot comment on W H Smith in general. I found a telephone in a store at Dublin Airport. I said to a staff member, oh hey, I just found someones telephone. So he just sna... See more

Company replied

Rated 1 out of 5 stars

Was accused of stealing from WH Smith in Braintree today. Apparently i have been seen in there shoving magazines up my top and according to Lyndsey they have CCTV footage of this. And Liam told her i... See more

Company replied

Rated 1 out of 5 stars

I have just been into the Eastbourne store to purchase a £250 gift card. The assistant said that it couldn’t be purchased as it wasn’t allowed. As I went to walk out I overheard the assistant s... See more

Company replied


Company details

  1. Book Store
  2. Childrens Book Store
  3. Convenience Store
  4. Gift Shop
  5. Pen Store
  6. Sandwich Shop

Written by the company

WHSmith is a global travel retailer for news, books and convenience. WHSmith Travel stores offer a tailored range of newspapers, magazines, books and impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces. As a leading travel retailer, we have established a core brand that is recognised globally and is synonymous with customer service and a quality offering. Operating circa 590 international stores in 30 countries outside of the UK, our stores can be found in airports, hospitals, railway stations, motorway service areas and workplaces worldwide.


Contact info

4.1

Great

TrustScore 4 out of 5

50K reviews

5-star
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1-star

Replied to 32% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I couldn't find a children's book that…

I couldn't find a children's book that I'd been searching for previously in another W H Smiths. This time I asked an assistant if he could check the stock to find it. He stopped the job he was doing to help me. I only had a picture of it and the name (a Peppa Pig book), then he began to search. He found there was one left, but we couldn't find it on the shelves. He then looked it up on Amazon to obtain the bar code. He got that and it still said 'one in stock'. He went upstairs, presumably to the stock room, but no luck. we looked around the shop shelves again and he thought it may have been stolen. But he didn't give up and went to check the stock in various random crates behind the till. He found it! I was so pleased. He could have given up with the search, but he was very polite and went above and beyond to find the book for me. Many staff just don't bother these days, so I wanted to give this review to advise of his outstanding service. His name was Tom and worked at the Romford branch. He made my day. Thank you Tom

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Disgraceful service and misleading…

Disgraceful service and misleading pricing at Marylebone Station branch
​Review:
​I am extremely disappointed with the WHSmith branch at Marylebone Station. They are deliberately misleading customers with incorrect price tags. I was charged £1.50 more for a sandwich than the price displayed on the shelf. When I challenged this, the staff was kind but could not explain why the discrepency.

This is a complete scam and the customer service is non-existent. Avoid this shop at all costs!

18 January 2026
Unprompted review
Rated 1 out of 5 stars

2026 Diary

Purchased a 2026 WH Smith diary from TG Jones for £14. I am a long term chronically ill 61 year old with multiple mental & physical health conditions (including traumatic brain injury / skull cancer surgery / PTSD / respiratory / spinal) who's lived 32+ years in Elswick Newcastle, one of the countries most multiply deprived neighborhoods. Purpose was to record my debilitating daily symptoms to continually advise all the diverse health professionals involved in my care. Have previously purchased these c.5 years from discount stores at about 25% of the cost but felt this year is going to be good for me so wanted something brighter and better quality to give me a January boost.

Started filling it in Tuesday and discovered one of the days each week has less lineage to write in than the other 6, clearly an issue with printers laying out / designing the page format / quality control inspection and approval ?? Maybe not the worst complaint in the world but imagine buying a set of crockery / cutlery where one place setting was 14.3% smaller than the rest ??

Contacted TG Jones customer service who responded that it's not their problem as they only supply these from WH Smith (looking into the involvement of Modella Capital at present in the buy out of WH Smith retail) and they only sell them. No offer of any other line of complaint or people to contact for further complaints).

No the wonder our High Streets are in decline. Vulture retail at its worst probably driven from a multi billion investor who knows the price of everything but the value of nothing.

5 January 2026
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Anthony, Sorry to hear this. If a product is not fit for purpose or there is a fault then you can return this for a refund. As this was purchased from a TGJones stores they can assist you with this and suggest you contact them further. Kind regards Claire

Rated 1 out of 5 stars

WH Smith Poor Quality Diaries

After using WH Smith A4 Week to View Diaries for some 40 years , I am so disappointed with the 2026 Diaries ~ the paper has been going cheap and nasty for a while now , but this year is the worst ever ~ the pages are so thin that ink bleed through has become a big problem !!! these diaries are not cheap to buy so why has the quality plummeted . I shall now be looking else where for my diaries. after years of expecting great quality from WH Smith its sad I shall no longer be buying from them .

1 January 2026
Unprompted review
Rated 1 out of 5 stars

Incompetence

Contacting WHSmith/InMotion at Gatwick South is impossible. Their apps are non-functional, web portals unreliable, and phone numbers disconnected. For a retailer in 2026, their technological failings are inexcusable. Don't trust their 'Reserve & Collect' system—it’s broken. Purchase electronics before arriving at the airport.

Their incompetence in providing online shopping at Gatwick is staggering. A retailer in 2026 that can't deliver online sales is unacceptable, reflecting gross incompetence, poor management, and failed leadership. The current team seems out of touch and cannot handle online sales during Christmas 2025/January 2026, the busiest and most profitable months. I advise on $10 million investments and wouldn't bother reviewing this company. Anyone on the Board or in IT is harming the business.

Shopify could have a working site in days, but WHSmith first needs to understand their stock levels—and I doubt they grasp what that entails.

30 December 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Martin, Sorry to hear you have had issues contacting the Gatwick South store regarding a reserve and collect order. If you can provide further details and email customer.support@inmotionstores.com, this can be looked into. Kind regards Claire

Rated 1 out of 5 stars

Christmas Cards £3.99 Each!!!!

I brought some Christmas cards in the sale yesterday and I thought woo-hoo 75% off and although still cheap each card went through at £3.99, even relatively plain ones…no wonder a lot left over at £3.99 each!

27 December 2025
Unprompted review
Rated 1 out of 5 stars

What a shambles this shop is

What a shambles this shop is. And with the new name TGJones it’s not getting any better anytime soon!
There is no queuing system here in the Taunton store. There is only one person serving at the Post Office cubicle. And the cashier service is right next to it with the only two self service machines next to that. So no one knows where the queue is for any of the positions. The cashier ends up calling out to attract a customer and the Post Office queue is not clearly marked away from the shop cashier. Absolutely dreadful this time of year. I now buy my stamps in Sainsburys as I am not prepared to wait 20 minutes plus to be served.
When I pointed my frustration out to the staff I was told that they had brought this up to Head Office to no avail. So they can join Boots in Taunton as the two worst places to shop in Taunton.

16 December 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Linda, I am sorry to hear of your recent experience at the TGJones Taunton store. As this and all the high street stores are owned and operated by TGJones, if you would like to pass on your feedback to them and email customer.relations@tgj.co.uk. Kind regards Claire

Rated 1 out of 5 stars

2 ,X100 POUNDS GIFT CARD SCAMMS

UI bought 2 ,X100 POUNDS GIFT CARDS AND THEY HAD BOTH BEEN REDEEMED..UNDER THE LAW I TOOK THEM BACK TO THE STORE UNDER THE CONSUMER ACT...THEY WOULD NOT DO ANYTHING AT ALL...APPLE DID NOT WANT TO KNOW ABOUT IT AND WOULD NOT REFUND ME..THEY SAY THEY HAVE LOTS OF PROBLEMS WITH THE CARDS AS SOME ARE GETTING SCAMMED.....I DID NOT GIVE THESE CARDS TO ANY ONE..I OPEND BOTH OF THEM AND THEY BOTH SAID REDEEMED...LOT OF MONEY TOM JUST LOOSE :£200 POUNDS LIKE THAT.....SO IF YOU ARE INTENDING TO SEND GIFT CARDS,BE rVERY CAREFULL INDEED.ALNWICK STORE .G,H,

27 November 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi, Sorry to hear there has been an issue with the Apple gift cards you purchased from the Alnwick store. This store and all of our high street stores are now owned and operated by TGJones and if you would like to email them for assistance at customer.relations@tgj.co.uk, Kind regards Claire

Rated 1 out of 5 stars

Shame on you!

Your prices at Heathrow are disgusting. £3.99 for a Fanta where there are no alternative to buy drinks for weary travellers. Shame on you.

12 December 2025
Unprompted review
Rated 1 out of 5 stars

Just went to WH Smith’s Dublin Airport…

Just went to WH Smith’s Dublin Airport I asked for a bag as I had purchased sanitary products and who wants to walk down the terminal with your sanitary products the attendant said we don’t have any I said I see them under counter she said she was keeping them for 100 euro customers
I guess the customer isn’t always right

4 December 2025
Unprompted review
Rated 5 out of 5 stars

The service from Roxanne was excellent…

The service from Roxanne was excellent although I did witness station manager talking very rudely to her when it is obvious how busy she is and she was working alone I feel this was very unfair on Roxanne and unprofessional to speak to her like that in front of customers I would give Roxanne five stars for the service she provided under the circumstances of having to work alone.

4 December 2025
Unprompted review
Rated 1 out of 5 stars

Worst place to shop expensive and

WH Smith cork Worst place to shop expensive 4 euro bottle of water and shop from fridges out side they are cheap use tap filter water duty free has 2 euro bottle of water always short of staff customer don’t get attention because they don’t put more staff poor management always check dates don’t buy sandwich they reach to fridges after 2 or 3 hours of delivery thanks

8 May 2025
Unprompted review
Rated 1 out of 5 stars

WH Smith Paddington - Dreadful Experience

Yesterday, I arrived in Paddington station after a long journey and saw in the window of the store these adorable Paddington Bear key chain like charms for a Christmas tree or key ring looking items. I went pottering off into the store with intent to buy something lovely for my mum.

Then the most embarrassing and emotional horrific saga began. I walk in (bare in mind I'm wearing my panda jumper, 5ft tall 30 Yr old female). Hardly the budding criminal. Who jumps in front of me, the security man, aggressively questioning me. What do you want, why are you in here.... What I wanted was to look at your Paddington Bear items without the whole store turning to look at me like I'm a member of the sticky bandits from Home Alone. I was so embarrassed. Yes, I'm alternative in style, but I'm an equal to the rest of your PAYING customers. It was horrific and ruined my day. I've not felt this degraded in years. If I was about to take up thievery, it wouldn't be to steal from WH Smiths!

My friend outside the door practically came running in calling after me when she saw this security man towering over me, and me recoiling out of shock, embarrassment and genuine fear / horror. I told her I wanted to leave and scarpered quick.

This was awful. All your staff should treat everyone with respect, not harrass them from the second they get in the door. I've spent the rest of the my trip in fear that I'll get the same treatment elsewhere. All I wanted was a nice gift, not to be left feeling like there's something wrong with me.

11 November 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Diane, Sorry to hear about your recent visit to our Paddington store. We work extremely hard to create a welcoming and comfortable environment for both our customers and staff, and we pride ourselves on our service standards and we fully expect this to be incorporated into their daily performance in store.

With this in mind, it is very concerning to receive your feedback and I have passed this to the Store Leader so that they can take this up with their security team and the member of staff on shift that day.

Please accept our apologies as this is not the behaviour we except and it will be addressed accordingly.

Kind regards
Claire

Rated 1 out of 5 stars

I visited the store today to post a…

Known as TG Jones now, I visited the Milton Keynes store today to post a parcel using the DHL service. I was waiting in the queue when the shop assistant asked me to step aside to fill out a form and then return once it was complete. I did that within two minutes and, after making eye contact with him, went directly back, not intending to cut the queue or cause any issue.

At that moment, a man who appeared to be in his 60s was being served, so I waited patiently behind him. Without any reason, he started speaking to me rudely, saying I needed to queue on the other side. I explained that I had already been served and just needed to hand the parcel over quickly. Then another shop assistant spoke to me in an extremely rude manner, saying, “The rules aren’t different for you,” and told me to move to the other side. Her tone was so aggressive and unnecessary that it felt very personal and unprofessional.

I genuinely didn’t mean to skip the queue — I only wanted to complete the drop-off after following their earlier instructions. The staff at TG Jones were shockingly rude and unprofessional.

8 November 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi, sorry to hear of your recent experience, as this store is now ran by TGJones and no longer WHSmith, if you would like to pass on your feedback to them and email customer.relations@tgj.co.uk, Kind regards Claire

Rated 1 out of 5 stars

Visited East Midlands Airport WH Smiths…

Visited East Midlands Airport WH Smiths and wanted to purchase 1 bottle of Pepsi.
* They had a promotion of buy 2 and get 3 bottles of Pepsi for £3.99.
* All good so far, I only wanted 1 bottle and asked for price.
* Was informed ONE bottle also costs £3.99.

5 November 2025
Unprompted review

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