Bought two books online and they arrived damaged. Contacted customer services and they quickly resolved the issue.
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Company details
Written by the company
WHSmith is a global travel retailer for news, books and convenience. WHSmith Travel stores offer a tailored range of newspapers, magazines, books and impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces. As a leading travel retailer, we have established a core brand that is recognised globally and is synonymous with customer service and a quality offering. Operating circa 590 international stores in 30 countries outside of the UK, our stores can be found in airports, hospitals, railway stations, motorway service areas and workplaces worldwide.
Contact info
WH Smith Travel Retail, Aldgate Tower 2 Leman Street, E1 8FA, London, United Kingdom
- Customer.relations@whsmith.co.uk
- www.whsmith.co.uk
Replied to 32% of negative reviews
Typically replies within 1 week
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I couldn't find a children's book that…
I couldn't find a children's book that I'd been searching for previously in another W H Smiths. This time I asked an assistant if he could check the stock to find it. He stopped the job he was doing to help me. I only had a picture of it and the name (a Peppa Pig book), then he began to search. He found there was one left, but we couldn't find it on the shelves. He then looked it up on Amazon to obtain the bar code. He got that and it still said 'one in stock'. He went upstairs, presumably to the stock room, but no luck. we looked around the shop shelves again and he thought it may have been stolen. But he didn't give up and went to check the stock in various random crates behind the till. He found it! I was so pleased. He could have given up with the search, but he was very polite and went above and beyond to find the book for me. Many staff just don't bother these days, so I wanted to give this review to advise of his outstanding service. His name was Tom and worked at the Romford branch. He made my day. Thank you Tom
Charging £5.50 for a meal deal in a…
Charging £5.50 for a meal deal in a Hospital and not giving any discount for the Workers there is utterly disgusting no wonder you where in so much financial difficulties you had to rebrand.
WHSmith in airports is a rip off
WHSmith in airports is a rip off. DO NOT buy the things you can find in other shops for AT LEAST 33% less.
Disgraceful service and misleading…
Disgraceful service and misleading pricing at Marylebone Station branch
Review:
I am extremely disappointed with the WHSmith branch at Marylebone Station. They are deliberately misleading customers with incorrect price tags. I was charged £1.50 more for a sandwich than the price displayed on the shelf. When I challenged this, the staff was kind but could not explain why the discrepency.
This is a complete scam and the customer service is non-existent. Avoid this shop at all costs!
2026 Diary
Purchased a 2026 WH Smith diary from TG Jones for £14. I am a long term chronically ill 61 year old with multiple mental & physical health conditions (including traumatic brain injury / skull cancer surgery / PTSD / respiratory / spinal) who's lived 32+ years in Elswick Newcastle, one of the countries most multiply deprived neighborhoods. Purpose was to record my debilitating daily symptoms to continually advise all the diverse health professionals involved in my care. Have previously purchased these c.5 years from discount stores at about 25% of the cost but felt this year is going to be good for me so wanted something brighter and better quality to give me a January boost.
Started filling it in Tuesday and discovered one of the days each week has less lineage to write in than the other 6, clearly an issue with printers laying out / designing the page format / quality control inspection and approval ?? Maybe not the worst complaint in the world but imagine buying a set of crockery / cutlery where one place setting was 14.3% smaller than the rest ??
Contacted TG Jones customer service who responded that it's not their problem as they only supply these from WH Smith (looking into the involvement of Modella Capital at present in the buy out of WH Smith retail) and they only sell them. No offer of any other line of complaint or people to contact for further complaints).
No the wonder our High Streets are in decline. Vulture retail at its worst probably driven from a multi billion investor who knows the price of everything but the value of nothing.

Reply from WHSmith
WH Smith Poor Quality Diaries
After using WH Smith A4 Week to View Diaries for some 40 years , I am so disappointed with the 2026 Diaries ~ the paper has been going cheap and nasty for a while now , but this year is the worst ever ~ the pages are so thin that ink bleed through has become a big problem !!! these diaries are not cheap to buy so why has the quality plummeted . I shall now be looking else where for my diaries. after years of expecting great quality from WH Smith its sad I shall no longer be buying from them .
Incompetence
Contacting WHSmith/InMotion at Gatwick South is impossible. Their apps are non-functional, web portals unreliable, and phone numbers disconnected. For a retailer in 2026, their technological failings are inexcusable. Don't trust their 'Reserve & Collect' system—it’s broken. Purchase electronics before arriving at the airport.
Their incompetence in providing online shopping at Gatwick is staggering. A retailer in 2026 that can't deliver online sales is unacceptable, reflecting gross incompetence, poor management, and failed leadership. The current team seems out of touch and cannot handle online sales during Christmas 2025/January 2026, the busiest and most profitable months. I advise on $10 million investments and wouldn't bother reviewing this company. Anyone on the Board or in IT is harming the business.
Shopify could have a working site in days, but WHSmith first needs to understand their stock levels—and I doubt they grasp what that entails.

Reply from WHSmith
Christmas Cards £3.99 Each!!!!
I brought some Christmas cards in the sale yesterday and I thought woo-hoo 75% off and although still cheap each card went through at £3.99, even relatively plain ones…no wonder a lot left over at £3.99 each!
They charge premium prices for a budget…
They charge premium prices for a budget shopping experience. It doesn't make sense.
What a shambles this shop is
What a shambles this shop is. And with the new name TGJones it’s not getting any better anytime soon!
There is no queuing system here in the Taunton store. There is only one person serving at the Post Office cubicle. And the cashier service is right next to it with the only two self service machines next to that. So no one knows where the queue is for any of the positions. The cashier ends up calling out to attract a customer and the Post Office queue is not clearly marked away from the shop cashier. Absolutely dreadful this time of year. I now buy my stamps in Sainsburys as I am not prepared to wait 20 minutes plus to be served.
When I pointed my frustration out to the staff I was told that they had brought this up to Head Office to no avail. So they can join Boots in Taunton as the two worst places to shop in Taunton.

Reply from WHSmith
2 ,X100 POUNDS GIFT CARD SCAMMS
UI bought 2 ,X100 POUNDS GIFT CARDS AND THEY HAD BOTH BEEN REDEEMED..UNDER THE LAW I TOOK THEM BACK TO THE STORE UNDER THE CONSUMER ACT...THEY WOULD NOT DO ANYTHING AT ALL...APPLE DID NOT WANT TO KNOW ABOUT IT AND WOULD NOT REFUND ME..THEY SAY THEY HAVE LOTS OF PROBLEMS WITH THE CARDS AS SOME ARE GETTING SCAMMED.....I DID NOT GIVE THESE CARDS TO ANY ONE..I OPEND BOTH OF THEM AND THEY BOTH SAID REDEEMED...LOT OF MONEY TOM JUST LOOSE :£200 POUNDS LIKE THAT.....SO IF YOU ARE INTENDING TO SEND GIFT CARDS,BE rVERY CAREFULL INDEED.ALNWICK STORE .G,H,

Reply from WHSmith
Shame on you!
Your prices at Heathrow are disgusting. £3.99 for a Fanta where there are no alternative to buy drinks for weary travellers. Shame on you.
Outstanding customer service from…
Outstanding customer service from Sasha. Super friendly ⭐️
Just went to WH Smith’s Dublin Airport…
Just went to WH Smith’s Dublin Airport I asked for a bag as I had purchased sanitary products and who wants to walk down the terminal with your sanitary products the attendant said we don’t have any I said I see them under counter she said she was keeping them for 100 euro customers
I guess the customer isn’t always right
The service from Roxanne was excellent…
The service from Roxanne was excellent although I did witness station manager talking very rudely to her when it is obvious how busy she is and she was working alone I feel this was very unfair on Roxanne and unprofessional to speak to her like that in front of customers I would give Roxanne five stars for the service she provided under the circumstances of having to work alone.
Bought gift card yesterday arrived…
Bought gift card yesterday arrived today wonderful service
Worst place to shop expensive and
WH Smith cork Worst place to shop expensive 4 euro bottle of water and shop from fridges out side they are cheap use tap filter water duty free has 2 euro bottle of water always short of staff customer don’t get attention because they don’t put more staff poor management always check dates don’t buy sandwich they reach to fridges after 2 or 3 hours of delivery thanks
WH Smith Paddington - Dreadful Experience
Yesterday, I arrived in Paddington station after a long journey and saw in the window of the store these adorable Paddington Bear key chain like charms for a Christmas tree or key ring looking items. I went pottering off into the store with intent to buy something lovely for my mum.
Then the most embarrassing and emotional horrific saga began. I walk in (bare in mind I'm wearing my panda jumper, 5ft tall 30 Yr old female). Hardly the budding criminal. Who jumps in front of me, the security man, aggressively questioning me. What do you want, why are you in here.... What I wanted was to look at your Paddington Bear items without the whole store turning to look at me like I'm a member of the sticky bandits from Home Alone. I was so embarrassed. Yes, I'm alternative in style, but I'm an equal to the rest of your PAYING customers. It was horrific and ruined my day. I've not felt this degraded in years. If I was about to take up thievery, it wouldn't be to steal from WH Smiths!
My friend outside the door practically came running in calling after me when she saw this security man towering over me, and me recoiling out of shock, embarrassment and genuine fear / horror. I told her I wanted to leave and scarpered quick.
This was awful. All your staff should treat everyone with respect, not harrass them from the second they get in the door. I've spent the rest of the my trip in fear that I'll get the same treatment elsewhere. All I wanted was a nice gift, not to be left feeling like there's something wrong with me.

Reply from WHSmith
I visited the store today to post a…
Known as TG Jones now, I visited the Milton Keynes store today to post a parcel using the DHL service. I was waiting in the queue when the shop assistant asked me to step aside to fill out a form and then return once it was complete. I did that within two minutes and, after making eye contact with him, went directly back, not intending to cut the queue or cause any issue.
At that moment, a man who appeared to be in his 60s was being served, so I waited patiently behind him. Without any reason, he started speaking to me rudely, saying I needed to queue on the other side. I explained that I had already been served and just needed to hand the parcel over quickly. Then another shop assistant spoke to me in an extremely rude manner, saying, “The rules aren’t different for you,” and told me to move to the other side. Her tone was so aggressive and unnecessary that it felt very personal and unprofessional.
I genuinely didn’t mean to skip the queue — I only wanted to complete the drop-off after following their earlier instructions. The staff at TG Jones were shockingly rude and unprofessional.

Reply from WHSmith
Visited East Midlands Airport WH Smiths…
Visited East Midlands Airport WH Smiths and wanted to purchase 1 bottle of Pepsi.
* They had a promotion of buy 2 and get 3 bottles of Pepsi for £3.99.
* All good so far, I only wanted 1 bottle and asked for price.
* Was informed ONE bottle also costs £3.99.
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