Once again Bree at smarttrace has been incredibly helpful I am not brilliant with technology I am an implanter and use smarttrace microchips but can sometimes struggle with buying new chips and s... See more
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Company details
Written by the company
Hey there, pet lovers! 🐾 Welcome to SmartTrace, where we're all about keeping your furry friends safe and sound with our top-notch microchipping and database services. With over a million registrations under our belt, we're your go-to pals for pet ID solutions in the UK. At SmartTrace, we know your pets are family, and that's why we go above and beyond to ensure their safety. Our own awesome microchips are paired with a super-smart database system to give you peace of mind like never before. Have an emergency? No worries! Our 24/7 helpline is here for you anytime, day or night. And if you shoot us an email, we promise to get back to you on the same working day. Because when it comes to your pet's safety, there's no time to waste! Our website? Oh, it's a breeze to use! Say goodbye to confusing forms and hello to easy-peasy registration. We've made it simple so you can get back to cuddling your furry pals in no time. We're not just about microchips and databases – we're about reuniting families with their lost pets. And boy, have we done it thousands of times across the UK! There's nothing that makes us happier than seeing wagging tails and happy faces. So, join the SmartTrace family today and let's keep those tails wagging and those purrs coming. Your pets are our passion, and we're here to make sure they're always safe and sound. Trust SmartTrace – because we're not just pet lovers, we're pet protectors! 🐶🐱
smartbreeder.com
Written by the company

- Training
- Smartbreeder.com are the UK's leading breeder-specific Animal Training Academy, providing training and qualifications in complex areas such as:- Dog breeding, Fertility, Ultrasound, Microchipping, Dog Grooming and more! Courses are CPD Approved and availability is limited. If you would like to know more about any of our unique training courses please visit smartbreeder.com
- Products
- Smartbreeder.com have a phenomenal product portfolio for breeders across the world. Whether you require equipment for breeding or fertility, whelping or ultrasound, Smartbreeder supply breeders internationally.
- Database
- SmartTrace is one of Europe's largest pet databases, providing pet owners the very best chance of being reunited with their pets! The SmartTrace database operate a UK-based 24/7, 365 days a year emergency pet recovery line, which is on-hand to help should they are become lost or stolen.
- Puppy Packs
- Smartbreeder offer FREE Puppy Packs with all SmartTrace owners registrations! Within each puppy pack the pet owners receive a pet blanket, food bowl, dog fragrance, puppy toy, and food scoop + £15 worth of Smartbreeder vouchers!
3 FOR 1 - Pet Microchips SWAP
We swap x 1 competitor microchips with X 3 Smartbreeder Microchips

Contact info
108 OFFICE, 372 OLD STREET, EC1V 9LT, LONDON, United Kingdom
- 01208 420 999
- [email protected]
- smarttrace.org.uk
Hasn’t replied to negative reviews
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Very professional and kept up to speed.
Very professional and kept up to speed.
Diane at SmartTrace resolved my query…
Diane at SmartTrace resolved my query very quickly and thoroughly. I had been emailed by a similar sounding scam company saying I needed to update my cat’s details giving all erroneous details. I queried it with SmartTrace obviously worried should my cat be lost and Diane dealt with my actual correct registration details which needed updating. Very relieved.
Bree to the rescue again
Bree to the rescue again! I have a client that always brings me a single pup to chip which of course does not trigger the “transfer to breeder account button” each time I write to Smarttrace and pup is added to the breeders account very swiftly, thanks against Bree😊
Fantastic customer service from BREE
Fantastic customer service from BREE! Super quick to reply and extremely helpful. Thanks SO very much BREE!
what a con
Have just paid £25 to change address, I could have been absolutely anyone. In spite of registering my pup with them over 4 years ago website said no record so had to fill in new owner, dog colour wrong, date of birth wrong,
beware
Kind words…
The agent who dealt with me( Bree )was amazing.Her kinds words have meant a lot during this really sad week when I lost my lovely wee border terrier to Sepsis 😪.Thank you Bree and keep up the good work.
Smart trace for a 5 🌟 service
Always available for calls very helpful and always a perfect service 5 stars 🌟 🌟🌟🌟🌟
Amazing work
Amazing work. Great help and get back to you right way thank you
Bree was very helpful in more ways than one
Bree was very helpful. She quickly replied to my query about how to change the details and then after I was saying I had done it, she then pointed out that I had been scammed by a company pretending to be a chip company and to contact me bank. This proved correct and I did contact my bank and the breeder where the pup was bought from. It transpires another person had been scammed on the same website so Bree helped both of us. Well done Bree 👏👏👏
Thank you to bree so so helpful and…
Thank you to bree so so helpful and understanding
Thank you
Excellent customer service
Ordered a scanner and it arrived promptly with a voucher for 10 free chips but I couldn’t get the code to work so I contacted them and a lovely lady called Bree sorted it out and the chips were promptly sent.
Absolutely an amazing team thanku so…
Absolutely an amazing team thanku so much for your kindness x
Transfer of dog microchip registration.
I inherited my dog Ruby from a UK relative who passed away. She was registered at SmartTrace and I contacted Diane who walked me through the microchip transfer process in a detailed, caring and sympathetic way. I was very happy with the support and experience, and would highly recommend Diane and this company.
David G
Dealt with fast and sorted it out for…
Dealt with fast and sorted it out for me very well. Always helping me with my issues and very friendly helpful thank you once again for sorting my issues Brie your a pleasure to deal with. Thank you
Excellent prompt action from Bree as I…
Excellent prompt action from Bree as I had issues with a litter transfer and it was rectified in no time
Bree has been so helpful in resolving a…
Bree has been so helpful in resolving a dispute at a difficult time.
The help and support provided was impeccable
Thankyou so much from me and my furry bundle of joy
Tracing a microchip.
I recently adopted an adult dog from a rescue organisation and I needed to find out whether she had been originally microchipped in the UK. SmartTrace were extremely helpful. Bree in particular went out of her way to help me. Highly recommended.
Bree answered all my questions and was…
Bree answered all my questions and was extremely helpful, knowledgeable and professional. I would definitely recommend this company.
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